When you are trying to drive more traffic to your website, social media can be a very effective tool. It is a cost-effective way to get people talking about your brand and visiting your site. There is good news for smaller marketing teams that may not have the budget or headcount to dig in and launch a large-scale marketing campaign; if you can get more shares on social media, half the battle is already won.
It isn’t enough, though, to just create content and hope for the best. It isn’t even enough to make daily posts to your social media accounts. If you aren’t creating content that is valuable and shareable – or, more important, eye catching – it will get passed by.
How do you up your game? Incorporate these 5 tips into your content creation and social media strategies to see immediate improvement in social media shares.
Give Great Headlines
Your headline is the first thing a person will see when they view your content and it needs to really grab their attention. If it doesn’t, you will be hard pressed to see any improvement in social sharing. When trying to drive more traffic to your website, a great headline is an absolute must. Here are a few rules of thumb for creating great, effective headlines that help you meet your social media goals:
- It should not be more than 116 characters
- 81-100-character headlines tend to get the most shares
- Include a keyword
- Use exciting language
- Don’t make empty promises
- Include a number
- Use this headline writing formula: Number or Trigger Word + Adjective+ Keyword + Promise
Tool to Try: ShareThrough is a headline analyzer tool that looks at the sharability and SEO value of a post via its headline.
Make your Social Sharing Buttons Visible
If you want to see immediate improvement in social media shares, you need to make your content as easy as possible to share. You don’t want your visitors to have to hunt around for the social sharing buttons, or, worse, have to copy the URL and paste to their own social media account. It should be highly visible and super easy to use which means paying close attention to the placement, size, and appearance of the buttons. There are many styles available so you shouldn’t have a difficult time finding one that complements your brand and looks great on your site.
Tool to Try: ShareThis makes is super easy to add social sharing buttons to your website. Just a little piece of code and you can put it to work for your business. There are plenty of customizable options and great features including A/B testing for accounts with more than 50,000 Facebook fans.
Cash in on What’s Trending
People tend to share content that is relevant to them, that they find valuable, timely, and entertaining. When you can tap into this, you can use it to drive more traffic to your website through social media. So how do you find out what is important to people? Who do you know what your audience is talking about?
You analyze current trends for social media and internet searches. This will give you an idea of what people are searching for and reading on the internet. All you need to do is tap into it.
Two tips though:
- stay on topic (don’t take a hashtag or trend out of context)
- don’t work too hard to fit into a trend
If your brand doesn’t fit, it doesn’t fit. Move on to another one. You will do more harm trying to force your brand into a trend that doesn’t fit than you will if you don’t do anything.
Tool to Try: BuzzSumo allows you to search for content that is the most shared for your particular topic or keyword. You can also view by domain to see what content and social networks are getting the most shares.
Post when Your Audience is on Social Media
There have been a lot of studies done to determine peak hours for certain demographics and social media platforms. Once you know peak user hours, you can better plan your posts, thus optimizing your potential to get more social shares. Interestingly, each social media site has its own peak usage time; they are not all the same. Tap into this and you can hit social gold and see immediate improvement in social media shares.
Tool to Try: Hootsuite is a great tool for planning your social media posts and it allows you to schedule them so that they go live during peak hours for each social media platform.
When your social media post lands in front of a person, you have about eight seconds to wow them. If you don’t grab them within this amount of time, they are going to click off and move on to more exciting content elsewhere. This leaves your content unread – and unshared. Not the best way to drive more traffic to your website.
- People are 80% more likely to read content that include colorful visuals
- Video is considered the content that has the best ROI – and 51.9% of marketing pros the world over will attest to it.
- Infographics get shared and liked on social media an incredible three times more that memes, blog posts, and other content.
- Open rates increase by 19% and clickthrough rates increase by 65% when an email subject line includes the word “video.”
Tool to Try: Canva helps you with the layout of your images and text, but it also helps with resizing images so that they display correctly on social media. It has a ton of tools and features that will help make your social sharing content a smashing success.
Do you have a small marketing team? Learn how to kill it using social media and other inbound marketing strategies with our new ebook How to Run a Successful Inbound Campaign with a Small Marketing Team. Contact Underground Creative Group today to find out how your small team can see immediate improvement in social media shares..