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Buyer Personas: Give Your Inbound Marketing Campaigns Laser-Sharp Focus by Putting a Face to Your Ideal Customer

Do you want to attract the most valuable visitors, leads, and customers to your website? Do you want to communicate effectively with your buyers at the..

5 Inbound Marketing KPIs that Matter Most to Small Teams (and What to do With Them)

Everyone talks about inbound marketing Key Performance Indicators (or KPIs), but are we actually monitoring these metrics and if so, are we monitoring..

7 Biggest Marketing Trends for 2018 You Should Consider Adding to Your Strategy Early Next Year

“Market in the year you live in.” When Gary Vaynerchuk said this, he meant … don’t ignore marketing trends or trends in the way your audience is..

How to Develop Consistent Quality Content Even with a Small Marketing Team

The foundation of any successful inbound marketing strategy is consistent quality content. It's not easy to produce content day after day, let alone..

How to Develop an Inbound Marketing Budget (When There is No Budget)

I won’t sugar-coat it. If you want your business to grow, you have to have money set aside for marketing. It’s a painful part of the budget, but a..

How Much will Inbound Marketing Cost Your Small Business?

Studies have shown that inbound marketing is 54% more effective than traditional outbound marketing. Small business owners have a few options when it..

Take the Stress Out of Your Campaigns Immediately by Planning Simple Marketing Workflows Your Small Team Can Implement Today

When building out your content strategy, it helps to visualize the path a buyer takes from complete stranger to a raving promoter. By planning simple..

The Modern-Day Buyer’s Journey: Why You Should Know it, Love it, Live it... Everyday

In order for inbound marketing campaigns to be successful, you have to understand your buyer. And in order to understand your buyer, you have to first..

What is Inbound Marketing: an In-Depth Look

With the arrival of the digital space and the internet, marketing has changed… significantly. It’s no longer just about magazine ads, billboards, and..